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3 Local #Marketing #Stats And What They Mean For Your #Business<\/strong><\/p>\n Thinking of focusing more of your marketing efforts on local search but you\u2019re not sure if it\u2019s worthwhile? Consumers have been using the internet to search for information for well over a decade. Search engines have revolutionized the way we handle everyday life. During this journey, location-based searching has shown steady growth as well.<\/p>\n Location-based searching is the practice of searching for a product, service, or business based on location. Couple this with the fact that mobile usage has grown exponentially in recent years, you can only image how this has impacted the level of local searches performed by consumers.<\/p>\n Both local and mobile consumer buying habits have had significant impacts on the marketing world and are becoming more popular as time goes on. Here are some statistics you may not know and what they mean for your business:<\/p>\n <\/p>\n 1. Most local consumers use local information in ads<\/strong><\/p>\n Google actually carried out a survey into local search behavior and the results showed over 60% of consumers wanted ads to be customized based upon their location. Around 61% prefer ads that are customized to their exact location, while 67% want them to be customized to include at least their zip code and city.<\/p>\n So what does this mean? It means your business needs to ensure that the ads you place are extremely targeted by making uses of location extensions.<\/p>\n \n 2. Nearly 70% Of Consumers Use \u201cCall\u201d Or \u201cGet Directions\u201d<\/strong><\/p>\n If you\u2019re wondering just how important it is to list your phone number and address, this statistic clears it up. With this amount of smart phone users claiming to use the \u201ccall\u201d and \u201cget directions\u201d feature on Google, your business is seriously missing out if your details aren\u2019t included in your Google My Business profile. Double check to make sure your address and phone number are correct. Also, claim and optimize your listing for even better results.<\/p>\n <\/p>\n 3. Mobile Searches Lead to Action FAST<\/strong><\/p>\n Another very interesting fact is that 70% of searches on mobile devices are followed up with an action within one hour. Even more importantly, a significant 50% of consumers who carry out a local business search on their smart phone or tablet, visit the company\u2019s store within one day.<\/p>\n So not only are potential customers carrying out more local searches, they\u2019re also following up on their search. You know what this means\u2026 If your company wants to connect with SERIOUS potential buyers, your local listing has to be up to par and ready to give these consumers the information they need. In other words, make it easy for them to buy from you. So if you\u2019re looking to draw in new customers, increase website traffic, and boost profits, local search is definitely your first order of business.<\/p>\n","protected":false},"excerpt":{"rendered":" #Ask8now – 3 Local #Marketing #Stats And What They Mean For Your #Business Both local and mobile consumer buying habits have had significant impacts on the marketing world and are becoming more popular as time goes on. Here are some statistics you may not know..<\/p>\n","protected":false},"author":1,"featured_media":3828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[14,24,25,26,27,30,32,36,29,37,19,20,33,34,21,22],"class_list":["post-8469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing-info","tag-digital-marketing","tag-facebook","tag-google","tag-lead-generation","tag-linkedin","tag-search-engine","tag-seo","tag-social-media","tag-social-video-marketing","tag-target-audience","tag-twitter","tag-vine","tag-website-content-tips","tag-website-ranking","tag-website-search","tag-youtube"],"_links":{"self":[{"href":"https:\/\/digital-marketing-services.ask8.com\/blog\/wp-json\/wp\/v2\/posts\/8469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digital-marketing-services.ask8.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digital-marketing-services.ask8.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digital-marketing-services.ask8.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digital-marketing-services.ask8.com\/blog\/wp-json\/wp\/v2\/comments?post=8469"}],"version-history":[{"count":0,"href":"https:\/\/digital-marketing-services.ask8.com\/blog\/wp-json\/wp\/v2\/posts\/8469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digital-marketing-services.ask8.com\/blog\/wp-json\/wp\/v2\/media\/3828"}],"wp:attachment":[{"href":"https:\/\/digital-marketing-services.ask8.com\/blog\/wp-json\/wp\/v2\/media?parent=8469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digital-marketing-services.ask8.com\/blog\/wp-json\/wp\/v2\/categories?post=8469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digital-marketing-services.ask8.com\/blog\/wp-json\/wp\/v2\/tags?post=8469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"put-my-business-on-the-map\"](\"https:\/\/ask8.com\/wp-content\/uploads\/2016\/10\/put-my-business-on-the-map.png\")
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\nAs you can see from the information above, local search has become extremely popular in recent years. It\u2019s driving in a lot more local consumers, not only to company websites, but into physical company doors.<\/p>\n